Tuesday, July 19, 2011

"The Internet has transformed consumers"

Hey do you know Anything About revenues? In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. Why was there a hit worries about advertising revenues on 11 May 2011 Last updated at 10:00

Last Updated at 15 Jun 2011, 09:21

Shares in ITV were among the biggest fallers in the FTSE 100 after the broadcaster said it was cautious about the growth in advertising revenue.

The UK's biggest free-to-air commercial broadcaster, home to the X Factor and Coronation Street, said revenues were likely to be lower in May and June.

A fall was expected as the same two months last year were strong, ahead of events such as the football World Cup.

ITV's shares, which until recently had performed strongly, fell more than 3%.

"As we anticipated, tough ITV1 World Cup comparators in June mean we may slightly underperform the market in the first half," said ITV chief executive Adam Crozier.

"While we expect to outperform the market across the whole of the year, we remain cautious about the economic outlook," he said in a statement. The fluctuating advertising market meant the group should post a rise in revenues in the first half of the year of 1%-2%, ITV said www.bbc.co.uk/news/business-13358535

Online Ad Revenue In US Hit Record $6.4 Billion

Internet ad revenue up 17% U.S. Internet advertising revenues hit a record $6.4 billion in the third quarter, an increase of 17 percent from the same period in 2009, according to a new report by the Interactive Advertising Bureau (IAB) and PwC.

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB. Go to this links for more info. http://www.webpronews.com/online-ad-revenue-in-us-hit-record-64-billion-2010-11